Make a threat platform easy to understand and buy.

Overview

The site had to explain a complex product and drive pipeline. Fragmentation from repeated launches made both harder.

Recorded Future went through multiple redesigns and a major platform shift. New campaigns and product stories kept stacking onto old systems. SEO, speed, and conversion paths quietly degraded. The experience became harder to navigate and harder to maintain.

Hired to redesign and rebuild the corporate website in four months to support a fast-growing brand. Delivered a fully custom WordPress build and established repeatable UX patterns, information architecture, and content structure so future launches could scale without breaking the system.

Led redesigns and the platform evolution, including a migration to a headless stack. Managed developers and protected template integrity as product lines and campaigns expanded.

Owned measurement and optimization. Maintained analytics instrumentation, ran experiments in Adobe Target, and improved performance to increase speed and stability over time.

Results

Sustained growth from continuous optimization.

Keyword visibility improved, with average position moving from 20 to 11.

Impressions increased from about 100K to about 200K.

Visits reached 307K, up 45%. Unique visitors hit 163K, up 17%.

Engagement improved to a 64% bounce rate, 2.94 pages per visit, and 8:47 average session duration.

Report downloads increased about 400% through better discoverability and layout.

Site speed improved about 50% through ongoing performance work.

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