I’m Logan, and I work best when strategy aligns with design. The work is simple to describe and hard to do well: take messy business goals, competing opinions, and real user behavior… and turn it into clean, fast, user-friendly experiences that convert.
Outside of a typical website’s UI design and technical capabilities, my focus lies with SEO, UX, analytics, and operations. I partner closely with design, IT, and content stakeholders to ship improvements that actually move the needle.
What I do
I plan, build, test, and iterate on scalable web experiences. That usually looks like:
- Turning insights into practical roadmaps people can execute
- Tightening funnels and making “the next step” obvious
- Improving speed, structure, and technical foundations
- Launching experiments that reduce friction and increase conversion
- Building pages and systems that feel intentional, not accidental
- Measuring impact honestly, then refining based on what’s real
I’m most at home on product-style sites where every page has a job.
How I work
Every project is an opportunity to learn what actually works: what users respond to, what breaks trust, what creates momentum, and what gets ignored. I have a habit of testing and refining, but I’m not obsessed with testing for the sake of it. The goal is clarity and outcomes, not endless iteration.
I collaborate closely with designers to bring interactions and systems to life, and I help translate intent into execution. Clean handoffs, fewer assumptions, better launches.
Less friction. More signals. Better results.
Outside of work
When I’m not building or optimizing web experiences, I’m usually watching a game, tinkering with a side project, or chasing my toddler around the park.
If you’re building something and want a website that performs like a product and not just a digital brochure, let’s talk.