Client
The Briar Group
Year
2018
Services
Website UI Design
Website Operations & Management
A multi-site system for a growing restaurant group.
Overview
The Briar Group needed more than one website. They needed a consistent system across every venue they owned.
The Briar Group is a collection of restaurants and pubs in downtown Boston. This website, along with each individual restaurant location, needed not only the standard features of a specialty restaurant website but also a custom design that maintains a consistent user experience across all locations while allowing each brand to shine.
Built and maintained a network of websites for the pubs and restaurants The Briar Group owns. Designed a shared information architecture and a consistent UI system that could flex per venue without reinventing the wheel each time.
Created repeatable page templates and components for core needs like venue homepages, menus, events, private dining, and contact pathways. This made new sites faster to launch and existing sites easier to update, while keeping the experience consistent across the portfolio.
Managed content production and standards so promotions, seasonal updates, and venue changes could ship without breaking layouts or creating inconsistencies across properties.
Results
A multi-site platform that scaled with the business and reduced operational friction.
01
Launched and maintained websites for multiple pubs and restaurants under one consistent system.
02
Reduced production time with reusable templates and components.
03
Increased consistency across sites while preserving each venue’s identity.
04
Made frequent updates easier for teams through clear patterns and governance.